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CHRIS HUNTER INTEGRATED CREATIVE DIRECTOR

 

 

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HI, CAN YOU SEE THE TREE?

I don’t believe corporations are people.

 

I do believe people are people.  And I help brands have relationships with them.  

 

While doing this I’ve been lucky to encounter the albino alligator of marketing: working on brands

I love at agencies I love, namely DDB, Y&R Chicago and MatchMG.

 

Call it planned luck. I’ve always sought out others who believe in putting humans first — in the brief and in the work.  

 

My first big assignment for Y&R was to help pitch and win back all Sears brand work including Craftsman, Kenmore and Diehard. We did it by remembering something Sears had forgotten: its customers. We went on to produce Cannes-winning integrated media and radio plus Cannes shortlisted TV.

 

Not long after, I represented Y&R North America in the global pitch for Bacardi, working with RKCR/Y&R London as one of two creative leads.  We won that, too.

 

At DDB I pitched and won Energizer, Van Kampen Funds, Jones Lang Lasalle, and the Purina global business, once again, working out of London and New York.

 

More recently I helped lead Y&R Chicago’s wins of Famous Footwear, Hampton Hotels, Einstein Bros. Bagels, Butterball and Danze. I was also instrumental in the pitch that

landed Y&R's largest current account, BMO Harris Bank.  

 

And at MatchMG I helped stabilize the agency's flagship Kimberly-Clark

brands while winning and grooming Chamberlain smart home products

to become the agency's second largest account.

 

In each case, we helped clients win with humanity. And share the

excitement of uncovering a great insight with the power to get hearts

beating. I'm addicted to this.

 

Keith Reinhard once told me that people decide to buy a house at the

moment they first picture where the Christmas tree will go.

 

That’s what I want with every new relationship.

 

I want you to see the tree.

 

 

 

 

 

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HERE ARE SOME BRANDS I'VE HELPED LEAD

FASHION & RETAIL: Sears, JCPenney, Famous Footwear

 

TRAVEL & HOSPITALITY: Hampton Hotels, Renaissance Hotels & Resorts, Cozumel Tourism

 

CPG: Energizer, Degree, Finesse, Butterball, Purina, Scott 1000, Viva Towels, Cottonelle

 

FOOD & BEV: Bacardi, Einstein Bros. Bagels, McDonalds

 

FINANCIAL: Van Kampen Investments, Discover Card

 

HOME: Kenmore, GE Lighting, Danze Faucets, Chamberlain Garage Door Openers,

 

 

 

 

 

 

 

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HERE IS MY CV:

I used to work in a green house growing tomatoes.

 

Then I drove forklifts.

 

Next, I did contract work using acetylene torches to cut apart discarded factory equipment.

 

Then I operated an extruder in a plastic molding factory.

 

After that I worked in a print shop running paper folders, paper cutters and paper collating machines.  

 

And then I got into advertising. See more about that HERE.

 

HERE IS MY CATEGORY EXPERIENCE:

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13+ years experience in integrated creative leadership. Emphasis on inter-agency team stewardship to create powerful commercial programs for brands. Proven record of creative strategy. Passion for ideas.Voracious appetite for winning new business.

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CREATIVE STRATEGY

• 18+ years as senior creative leader

• extensive expertise cultivating top-to-top client trust, respect and candor

• award-winning ideas for brands

• deep production experience with focus on co-creation and co-production from small & nimble to

multi-channel

• steeped in content development and brand experience strategies

• new business wins/client retention efforts worth $500M (billing)

• elbow-to-elbow partnership with planning and account cohorts to develop work

 

LEADERSHIP

• extensive experience motivating large teams of diverse personalities

• adept at bringing focus in deadline driven environments

• on-demand approach to efficient deployment of creative resources

• seasoned, respectful leader with agency partners in cross-functional collaborations

• cultivator of my team’s work, amplifier of their strengths

 

MULTI-CHANNEL / MULTI-PARTNER

• fluent in ideation across digital, social, broadcast, pr & retail channels

• collaboration with diverse partners including Wunderman, VML, Edelman, OgilvyOne, Eprize, The Bravo Group, Disney.com, Ketchum, Mindshare, Geometry Global and Creative Artists Agency

 

BRAND FLUENCY

• Fashion & retail: Sears, JCPenney, Famous Footwear

• Travel & Hospitality: Hampton Hotels, Renaissance Hotels & Resorts, Cozumel Tourism

• CPG: Energizer, Degree, Finesse, Butterball, Purina, Scott 1000, Viva Towels, Cottonelle

• Food & Bev: Bacardi, Einstein Bros. Bagels, McDonalds

• Financial: Van Kampen Investments, Discover Card

• Home: Kenmore, GE Lighting, Danze Faucets, Chamberlain Garage Door Openers

 

CREATIVE STRATEGY

 

• 13+ years as senior creative leader

• extensive expertise cultivating top-to-top client trust, respect and candor

• award-winning ideas for brands

• deep production experience with focus on co-creation and co-production from small & nimble to multi-channel

• steeped in content development and brand experience strategies

• new business wins/client retention efforts worth $500+M (billing)

• elbow-to-elbow partnership with planning and account cohorts to develop work

 

AGENCIES

 

• VP CD @ DDB Chicago — emphasis on brand building, creative strategy, production, new business

• SVP GCD @ Y&R Chicago — emphasis on integrated creative program development, creative strategy, new business

* ECD  @ TRISECT Chicago — emphasis on content, experiential, shopper, multi-channel platform, speed to market

• ECD / Integrated Creative Lead @ MATCH MG — all of the above + data partner & experientce-based media integration

 

LEADERSHIP

 

• extensive experience motivating large teams of diverse personalities

• adept at bringing focus in deadline driven environments

• on-demand approach to efficient deployment of creative resources

• seasoned, respectful leader with agency partners in cross-functional collaboration

• cultivator of my teams' work, amplifier of their strengths

 

MULTI-CHANNEL / MULTI-PARTNER

 

• fluent in ideation across digital, social, broadcast, pr & retail channels

• collaboration with diverse partners including Wunderman, VML, Edelman, OgilvyOne, Eprize, The Bravo Group,  

  Disney.com, Ketchum, Mindshare, Geometry Global and Creative Artists Agency

 

 

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