seehunter

CHRIS HUNTER INTEGRATED CREATIVE DIRECTOR

 

 

Here Vanessa Hudgens plays three archetypes of school in a three month program

that put Sears fashion back on the map with teens.

 

Stores sold out of the fashions you’re about to see.

 

Steering Sears away from price-point messaging toward engagement led the brand to embark on its first multi-platform effort ever. To do it, I led the creation and production of a music property starring Vanessa Hudgens, plus the design of a digital experience where it lived: Arrivelounge.com.  It required actively leading over 9 marketing partners including Disney, Creative Artists Agency, ePrize, Wunderman, Edelman, and Sears in-house marketing, digital, program development and PR teams. And it won at Cannes for integrated media.

 

My role these days is less an ‘agency creative’ and more of a brand agent.

My job is to create programmatic opportunities and develop properties and creative relationships for my clients.

 

5 million Youtube views later, this work is still actively introducing teens to Sears on

a daily basis.

 

 

 

 

 

ARRIVELOUNGE.COM

MUSIC VIDEO STARRING VANESSA HUDGENS

vanessa still

CAMPAIGN RESULTS

'MY OWN TWO FEET' WEB SERIES TRAILER — we created a multi-episode web series that followed Vanessa's dancers

behind the scenes through call-backs, rehearsals, and of course, wardrobe fittings that featured Sears teen fashions.

Arrivelounge

CASE HISTORY

Tie-ins to Disney's other teen properties were woven into the site, and Arrivelounge.com was promoted at Disney.com in a deal we negotiated with Disney and Creative Artists Agency.