seehunter

CHRIS HUNTER INTEGRATED CREATIVE DIRECTOR

 

 

PRESENT  —   MATCH MG CHICAGO (formerly TRISECT) — Executive Creative Director, Integrated  

 

Creating brand experiences is why I came to Match. My role involves everything from behavioral science, content development strategy, content optimization, and fostering ideas that invite people to be part of something great. I've never enjoyed problem-solving more.

 

In my time here I've focused on creative leadership for Kimberly Clark's Scott, Viva and Cottonelle brands, serving as 'idea parent' for their inter-agency team including digital, social, ecomm & shopper partners to develop and produce commercial program ideas.

 

Pitching and winning Chamberlain garage door openers — and helping them become our second largest revenue source in less than 16 months — has been been eye-opening (and door opening), too.

 

2004 — 2013:Y&R CHICAGO  —   SVP, Group Creative Director  

 

I held creative leadership for nearly 9 years on Sears, one of America’s biggest retailers and one of Y&R’s biggest accounts. This included supervising multiple art directors, writers, designers, digital project managers and print/broadcast producers in the development and production of multi-channel consumer campaigns. My favorite examples combine television, experiential, social/digital, point-of-sale, print and radio into simple, engaging narratives.

 

Sears sells everything from fashions and electronics to tools and appliances so this one client is actually several businesses, each with its own president, CMO, and P&L.  All of which makes for a truly diverse experience when it comes to creative problem solving.

 

Forging strong partnerships with my client's program development team, business unit presidents and marketing committees, up to CMO level, was crucial to my role on Sears. The resulting creative work has won at Cannes in the multi-media and radio categories and been awarded a Gold Effie.

 

I was also creative lead in new business wins for Y&R including Einstein Brothers Bagels, Butterball Turkey, Danze Faucets, Hampton Hotels, and Famous Footwear, a shoe retailer with 1900 locations across the US.  Supervising these accounts — and actively working on them as a hands-on creative — has been an absolute blast.

 

One thing I love about my job is working with so many incredibly talented people. By encouraging open collaboration with my client’s other marketing partners I’ve had the pleasure of leading a diverse range of teams from Wunderman, VML, Edelman, OgilvyOne, Eprize, The Bravo Group, Disney.com and Creative Artists Agency, to name a few, on a variety of assignments.

 

Beyond my creative duties and the mentoring of my teams I enjoyed an active role in influencing strategy and honing the brief with my counterparts in planning. I also frequently rolled up my sleeves with agency leadership on client relationship and project management matters.

 

1995 — 2004: DDB CHICAGO   —   VP, Creative Director  

 

At DDB I had the privilege of guiding work on flagship brands like Discover Card, JCPenney, Energizer Batteries, Finesse Shampoo and Degree Anti-Perspirant (both Unilever), plus Morgan Stanley’s Van Kampen Funds, among others.  

 

I was an early champion of multi-platform integration at DDB, going out of my way to foster partnership with sister Omnicom agencies, including TribalDDB, on my projects. It was my passion for this that gave us the edge in our winning pitch for the global Purina account,

the RFP of which dictated that no television or print be included in the creative presentation — a novel request at the time.

 

My other new business wins at DDB include the aforementioned Energizer, Jones Lang LaSalle, and Van Kampen Funds.  When JCPenney,

a major retailer billing over $350 million, was about to leave the agency I was one of the creative leads brought in on the account. Our team not only kept the business, but helped steer the brand to five years of growth.

 

 

 

 

FASHION & RETAIL:  Sears, JCPenney, Famous Footwear      

TRAVEL & HOSPITALITY:   Hampton Hotels, Renaissance Hotels & Resorts, Cozumel Tourism

CPG:  Energizer, Degree, Finesse, Butterball, Purina, Scott 1000, Viva Towels, Cottonelle          

FOOD & BEV:  Bacardi, Einstein Bros. Bagels, McDonalds,  Butterball      

FINANCIAL: Van Kampen Invetments, Discover Card            

HOME:  Kenmore Appliances, GE Lighting, Danze Faucets              

 

 

 

 

 

For the past ten years I’ve been an active contributor on the advisory board for “Antennae: the Journal of Nature in Visual Culture“,

a quarterly academic publication that examines how the natural world is mediated by modern culture.  More recently I've revamped the journal's website and regularly contribute to its social media platforms.

 

I currently live in the Logan Square neighborhood of Chicago and for many years I've traveled between there and my other life in the conservation district of Lee Manor, London. I am passionately attached to both cities, with Los Angeles being my other home-away-from home.

 

I do a hell of a lot of yoga in my free time, which greatly compliments the peace and even calm one typically enjoys in the world of marketing.

 

In a past life I was on the board of a citizens diplomacy group and travelled to the Soviet Union for cultural exchanges in the time just before the Berlin Wall fell.  In college I was the only white guy to ever be voted by its staff onto the editorial board of the school‘s official African American newspaper  — to this day one of the best jobs I‘ve ever had.

MY AGENCY LIFE

INTERESTS

THE DEAL

18+ years of experience in integrated creative leadership. Emphasis on inter-agency team stewardship to create powerful commercial programs for brands. Proven record of creative strategy. Passion for ideas.Voracious appetite for winning new business.

CREATIVE STRATEGY

 

• 18+ years as senior creative leader

• extensive expertise cultivating top-to-top client trust, respect and candor

• award-winning ideas for brands

• deep production experience with focus on co-creation and co-production from, small & nimble to multi-channel

• steeped in content development and brand experience strategies

• new business wins/client retention efforts worth $500M (billing)

• elbow-to-elbow partnership with planning and account cohorts to develop work

 

LEADERSHIP

 

• extensive experience motivating large teams of diverse personalities

• adept at bringing focus in deadline driven environments

• on-demand approach to efficient deployment of creative resources

• seasoned, respectful leader with agency partners in cross-functional collaborations

• cultivator of my team’s work, amplifier of their strengths

 

MULTI-CHANNEL / MULTI-PARTNER

 

• fluent in ideation across digital, social, broadcast, pr & retail channels

• collaboration with diverse partners including Wunderman, VML, Edelman, OgilvyOne, Eprize, The Bravo Group,  

  Disney.com, Ketchum, Mindshare, Geometry Global and Creative Artists Agency

 

 

HUNTER pic 3

EXECUTIVE CREATIVE DIRECTOR, INTEGRATED | MATCH MG (formerly Trisect)

Chicago, 2014 — present

 

Creating brand experiences is why I came to Match. My role involves everything from behavioral science, content development strategy, content optimization, and fostering ideas that invite people to be part of something great. I've never enjoyed problem-solving more.

 

In my time here I've focused on creative leadership for Kimberly Clark's Scott, Viva and Cottonelle brands, serving as 'idea parent' for their inter-agency team including digital, social, ecomm & shopper partners to develop and produce commercial program ideas.

 

Pitching and winning Chamberlain garage door openers — and helping them become our second largest revenue source in less than 16 months — has been eye-opening (and door opening), too.

 

SVP, GROUP CREATIVE DIRECTOR | Y&R

Chicago,  2004 — 2013

 

I held creative leadership for nearly 9 years on Sears, one of America’s biggest retailers and one of Y&R’s biggest accounts. This included supervising multiple art directors, writers, designers, digital project managers and print/broadcast producers in the development and production of multi-channel consumer campaigns. My favorite examples combine television, experiential, social/digital, point-of-sale, print and radio into simple, engaging narratives.

 

Sears sells everything from fashions and electronics to tools and appliances so this one client is actually several businesses, each with its own president, CMO, and P&L.  All of which makes for a truly diverse experience when it comes to creative problem solving.

 

Forging strong partnerships with my client's program development team, business unit presidents and marketing committees, up to CMO level, was crucial to my role on Sears. The resulting creative work has won at Cannes in the multi-media and radio categories and been awarded a Gold Effie.

 

I was also creative lead in new business wins for Y&R including Einstein Brothers Bagels, Butterball Turkey, Danze Faucets, Hampton Hotels, and Famous Footwear, a shoe retailer with 1900 locations across the US.  Supervising these accounts — and actively working on them as a hands-on creative — has been an absolute blast.

 

One thing I love about my job is working with so many incredibly talented people. By encouraging open collaboration with my client’s other marketing partners I’ve had the pleasure of leading a diverse range of teams from Wunderman, VML, Edelman, OgilvyOne, Eprize, The Bravo Group, Disney.com and Creative Artists Agency, to name a few, on a variety of assignments.

 

Beyond my creative duties and the mentoring of my teams I enjoyed an active role in influencing strategy and honing the brief with my counterparts in planning. I also frequently rolled up my sleeves with agency leadership on client relationship and project management matters.

 

VP, CREATIVE DIRECTOR | DDB

Chicago,  1995 — 2004

 

At DDB I had the privilege of guiding work on flagship brands like Discover Card, JCPenney, Energizer Batteries, Finesse Shampoo and Degree Anti-Perspirant (both Unilever), plus Morgan Stanley’s Van Kampen Funds, among others.  

 

I was an early champion of multi-platform integration at DDB, going out of my way to foster partnership with sister Omnicom agencies, including TribalDDB, on my projects. It was my passion for this that gave us the edge in our winning pitch for the global Purina account, the RFP of which dictated that no television or print be included in the creative presentation — a novel request at the time.

 

My other new business wins at DDB include the aforementioned Energizer, Jones Lang LaSalle, and Van Kampen Funds.  When JCPenney, a major retailer billing over $350 million, was about to leave the agency I was one of the creative leads brought in on the account. Our team not only kept the business, but helped steer the brand to five years of growth.