seehunter

CHRIS HUNTER INTEGRATED CREATIVE DIRECTOR

 

 

One brief: introduce the Haggar clothing brand to a new generation of young men.

 

One strategy: help these guys master the moment when they realize they need to step up their game.

 

Three different approaches. All integrated. All designed to dramatize what we call the "Haggar Moment"— that sudden understanding that you're not a boy anymore but a man who should, like, you know, dress like one.

 

CLICK AN IMAGE TO SEE THE WORK

 

 

HAGGAR

Man_Made_Intro_DUDE haggar+suit up logo+stamp HaggarUpgradebook(5's)