When I began working as a leader of the Sears creative team, Y&R had
the retailer’s promotional TV work but none of the marquee brand work.
With my help, over the next five years we:
— won back all brand work and thought leadership on the business
— expanded our scope of work to include digital and experiential
— were shortlisted at cannes for Sears TV work
— won bronze cannes and mercury awards for sears promotional radio
— won cannes bronze for sears back-to-school program architecture
— won a gold effie for arrivelounge.com integrated campaign
— kept and grew the business despite turnover of 6 CMOs in a 5 year period, while producing the work shown here.
CLICK IMAGE TO SEE CAMPAIGN
'WHERE IT BEGINS'
'CRUSH YOUR STYLE'
Cannes Winner Integrated Media
'I'M GONNA ARRIVE'