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CHRIS HUNTER INTEGRATED CREATIVE DIRECTOR

 

 

When I began working as a leader of the Sears creative team, Y&R had

the retailer’s promotional TV work but none of the marquee brand work.

 

With my help, over the next five years we:

 

— won back all brand work and thought leadership on the business

 

— expanded our scope of work to include digital and experiential

 

— were shortlisted at cannes for Sears TV work

 

— won bronze cannes and mercury awards for sears promotional radio

 

— won cannes bronze for sears back-to-school program architecture

 

— won a gold effie for arrivelounge.com integrated campaign

 

— kept and grew the business despite turnover of 6 CMOs in a 5 year period, while producing the work shown here.

 

 

CLICK IMAGE TO SEE CAMPAIGN

THE BRIGHTER SIDE

SEARSBOOK CRUSH logo BIG WORLD TV SELENA vanessa still srs logo

'WHERE IT BEGINS'

'CRUSH YOUR STYLE'

'WISH BIG'

'ARRIVELOUNGE.COM'

Cannes Winner Integrated Media

'I'M GONNA ARRIVE'