seehunter

CHRIS HUNTER INTEGRATED CREATIVE DIRECTOR

 

 

Every time a new sears CMO takes over the marketing reins, you can guarantee a new campaign will be commissioned.

 

This one, from four CMOs ago, is noteworthy because it was born from an insight about the Sears business model itself, and addressed the creative weakness of the brand — its promotion work — head on.

 

Check out the case video.

 

And I swear I've had a major haircut since then.

 

 

WHERE IT BEGINS

SEARSBOOK

CASE HISTORY