I don’t believe corporations are people.

 

I do believe people are people.  And I help brands have relationships with them.  

 

While doing this I’ve been lucky to encounter the albino alligator of marketing: working on brands

I love at agencies I love, namely DDB, Y&R Chicago and MatchMG.

 

Call it planned luck. I’ve always sought out others who believe in putting humans first — in the brief and in the work.  

 

My first big assignment for Y&R was to help pitch and win back all Sears brand work including Craftsman, Kenmore and Diehard. We did it by remembering something Sears had forgotten: its customers. We went on to produce Cannes-winning integrated media and radio plus Cannes shortlisted TV.

 

Not long after, I represented Y&R North America in the global pitch for Bacardi, working with RKCR/Y&R London as one of two creative leads.  We won that, too.

 

At DDB I pitched and won Energizer, Van Kampen Funds, Jones Lang Lasalle, and the Purina global business, once again, working out of London and New York.

 

More recently I helped lead Y&R Chicago’s wins of Famous Footwear, Hampton Hotels, Einstein Bros. Bagels, Butterball and Danze. I was also instrumental in the pitch that

landed Y&R's largest current account, BMO Harris Bank.  

 

And at MatchMG I helped stabilize the agency's flagship Kimberly-Clark

brands while winning and grooming Chamberlain smart home products

to become the agency's second largest account.

 

In each case, we helped clients win with humanity. And share the

excitement of uncovering a great insight with the power to get hearts

beating. I'm addicted to this.

 

Keith Reinhard once told me that people decide to buy a house at the

moment they first picture where the Christmas tree will go.

 

That’s what I want with every new relationship.

 

I want you to see the tree.