seehunter

CHRIS HUNTER INTEGRATED CREATIVE DIRECTOR

 

 

If you want the 'big stuff' like appliances and tool chests, Sears has long been known as the place to go.  

 

So we turned their reputation as a purveyor of 'big' into a holiday theme that upsized even the smallest gifts.

 

Shoppers were reminded Sears has whopping ideas for the season in TV and print, plus through big gestures like a giant snow globe in Times Square with a real-life family living inside.

WISH BIG

BIG WORLD TV snow globe snow globe 2

SEARS 'BIG LISTS'

WISH BIG chimney WISH BIG pickup